Course Description

Commercial and art photography vary from fashion show filming to buildings, products, antiques and landscape filming. But they all converge in the aesthetic and visual composition and creativity for marketing or for the artistic expression of what is in the mind of the artist. For this reason photographers in this field are considered among the most skillful professionals.

Course Objective

By the end of the course, participants should:
• Acquire the cultural, creative and analytical bases which are the fundamentals of promos and artistic filming
• Understand the role of the photographer in promos and artistic filming
• Acquire the skills of promos and artistic filming and the ability to incorporate the creative vision.

Course Outline

• Promos and artistic filming
- A brief history of the evolution of promos and artistic filming
- Is promos and artistic filming an art or a profession
- The relationship between these two types of filming and the strategy governing each one of them,
- The concept of promos and artistic filming and the role of the photographer
- Characteristics and properties of promos and artistic pictures
- Understanding the influence mechanism of the promo and artistic picture
- Getting to know the challenges facing the promo and artistic filming and how to deal with that while working in different environments
- The major practices in the world of promos and artistic filming
- Diversity and differences which may occur in the environment of filming of promos and artistic pictures
- Maintaining the safety of the photographer and of the working team in the different environments
- Understanding the relationship between the creative director, the photographer and the graphic designer and the role of each one of them
- Visual analysis of some samples of promos and artistic pictures
• Choosing the subjects
- How to choose the subjects
- Developing the idea
• The creative vision and the visual composition
- The aesthetic dimensions of the shots’ sizes
- The visual composition of masses, lines and lighting
- The Aesthetic and psychological dimensions of colors and their effect
• How to use the different filming techniques to incorporate the creative vision
• Picture processing
- Color correction
- Using the editing and pasting techniques
- HDR technique, the dynamic picture