
Advanced Public Relations
Course Description
(Objectives)
- Examine the role of Communications/PR in the 21st Century Organisation
- Explore the range of communications techniques and tools available
- Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
- Learn how to write a clear PR/Communications brief
- Plan communications activity to meet client need
- Learn how to develop an electronic PR/Communications Centre
- Develop crisis media management techniques
- Develop media interview techniques
- Develop personal communications effectiveness
(Participants)
- PR and Communications practitioners who want to update their skills
- Newcomers to PR/Communications
- HR professionals who have communications roles
- Managers who want to add high-level communications skills to their personal portfolios
Course Curriculum

Laila Mansour
Research AssociateI am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices